“What teachers make”

Taylor Mali is a teacher and poet. He’s a advocate for teachers and the nobility of teaching profession. He’s got a great poem entitled “What teachers make”. I like the way that the poem has been visualised. It’s a great example of a sticky presentation

  • Taylor has and asked (and answered) the question – What do teachers make? This gives the show an attractive simplicity
  • Interest in his ideas are generated and maintained by the way that he shakes peoples expectations. The unexpected elements in the presentation maks you want to read more.
  • Images and text are boldly used accross the screen. Sensory information rather than abstract text keeps the show concrete.
  • He’s obviously a teacher, with a commitment to good spelling and limited bathroom time. There’s little doubt about his credebility
  • He taps into our emotions by recounting a story about a child who stood up to a bully. We care about what he has to say because we feel something.
  • Finally, his presentation uses a story to get our attention.

Together, the show keeps to the SUCCES (simplicity, unexpected, concrete, credible, emotions and story) principles outlines in Chip and Dan Heaths’ Made to Stick.

It’s a useful exercise applying these principles to presentations generally. Maybe, if we can get it right, our presentations might be a bit more memorable. My PPT presentation  PowerPoint – The Good the Bad and the Ugly  elaborates on these points, and introduced 6 bad things to do and 6 ugly things to include in a presentation. Is it sticky? Take a look and see.

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