- Taylor has and asked (and answered) the question – What do teachers make? This gives the show an attractive simplicity
- Interest in his ideas are generated and maintained by the way that he shakes peoples expectations. The unexpected elements in the presentation maks you want to read more.
- Images and text are boldly used accross the screen. Sensory information rather than abstract text keeps the show concrete.
- He’s obviously a teacher, with a commitment to good spelling and limited bathroom time. There’s little doubt about his credebility
- He taps into our emotions by recounting a story about a child who stood up to a bully. We care about what he has to say because we feel something.
- Finally, his presentation uses a story to get our attention.
Together, the show keeps to the SUCCES (simplicity, unexpected, concrete, credible, emotions and story) principles outlines in Chip and Dan Heaths’ Made to Stick.
It’s a useful exercise applying these principles to presentations generally. Maybe, if we can get it right, our presentations might be a bit more memorable. My PPT presentation PowerPoint – The Good the Bad and the Ugly elaborates on these points, and introduced 6 bad things to do and 6 ugly things to include in a presentation. Is it sticky? Take a look and see.