To celebrate Open Access Week (October 23–29), I thought that I would shift my gaze from scholarly publishing (which normally gets most of the attention during this week) to social publishing
Social Publishers (SP) are “Open Access” publishers. They create reading materials for neglected audiences. Rather than operate on a profit basis, social publishers are driven by a mission. They see their books as a social goods, to be directed where they are most needed.
Social publishers are different from academic publishers in three main ways.
- A social mission (and not the academic project) is the main driver behind their book production.
- Instead of being found in academic spaces, they are at home in online networks, social media, word of mouth etc.
- They are not subsidized by subscriptions or academia but rely on social subsidies / donations / grants / goodwill etc to support their efforts
Story books, when bound as hard-copies, become expensive because of the volume of books required to make the printing cost effective. Social publishers steer away from large print runs. They place digital versions of their books on servers for readers to download. They are a “non rivalrous” good that can be copied endlessly without significant cost. Some might even claim that these books could be a part of the new economy.
If social publishing books are purchased, they are bought in a print format. If you see them on the shelves, they are more affordable than a book that was produced traditionally because the cost that usually go along with print based publishing have already been covered.
Traditionally, commercial publishers offer a quality reading experience. They build their reputation on what they select and publish. Social publishers have adopted different mechanisms to ensure quality. Sometimes the book production process is crowd sourced. Professionals contribute their design, authoring, illustrating and editing skills for free. Other times, the book is editable on the platform, and corrections can be made to the digital text. Some social publishers only take popular digital texts to print.
Posting a book onto the web does not lead to reading. Neglected audiences depend on reading enablers in their communities who can show others how to access these stories and then prompt and promote reading. As we celebrate open access week, and the traditional focus on academic publishing, it might be appropriate to broaden the focus of our openness a bit wider and consider broader access issues.